With the growth of technology, the ways of marketing have observed a paradigm shift. In the past, the marketing agencies and corporate sector used banner display newspapers, magazines, televisions or radio broadcast for the publicity of new products to a larger audience. In today’s world of Artificial Intelligence, the marketing agencies are using “The Internet” to meet their publicity goals. Through social media, individuals generate vast amounts of personal data online. This data is collected and sold as Big Data to the corporate sector to be used in data warehouses. Data warehouses are used to analyze Big Data to generate visualized results that may be used for decision making, such as analyzing trends, predicting potential of a new product, understanding the targeted audience and generating new sale and marketing plans. Advanced Big Data systems can access and analyze this information easily, creating a big privacy concern. Although many corporate firms....
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