Privacy: Protecting your personal information Online
2023-7-28 15:53:4 Author: hakin9.org(查看原文) 阅读量:10 收藏

With the growth of technology, the ways of marketing have observed a paradigm shift. In the past, the marketing agencies and corporate sector used banner display newspapers, magazines, televisions or radio broadcast  for  the  publicity  of  new  products  to  a  larger audience.  In today’s world  of  Artificial  Intelligence,  the  marketing  agencies  are  using  “The Internet”  to  meet  their  publicity  goals.  Through social media,  individuals  generate  vast amounts of personal data online. This data is collected and sold as Big Data to the corporate sector to be used in data warehouses. Data warehouses are used to analyze Big Data to generate visualized results that may be used for decision making, such as analyzing trends, predicting potential of a new product, understanding the targeted audience and generating new  sale  and  marketing  plans.  Advanced  Big  Data  systems  can  access  and  analyze  this information easily, creating a big privacy concern. Although many corporate firms....

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文章来源: https://hakin9.org/privacy-protecting-your-personal-information-online/
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