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Artificial Intelligence (AI) is revolutionizing the sales and marketing landscape, helping businesses boost revenue and provide personalized customer experiences. AI enhances sales by enabling personalization, sales forecasting, and coaching. Key use cases include lead generation, scoring, and sales attribution. However, AI adoption also presents risks such as a talent shortage, data privacy concerns, and potential bias. AI sales tools like Drift, Gong, Node, and People.ai are streamlining sales processes. AI-driven predictive analytics, data processing, lead scoring, and chatbots are transforming sales performance measurement and forecasting. The future of AI in sales is bright, with rapid adoption and the potential for efficient complex sales handling.

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