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For B2B SaaS startups, these metrics are crucial from day one: CAC (Customer Acquisition Cost): Measures how much it costs to acquire a customer, crucial for budget allocation and identifying effective marketing channels. CLV (Customer Lifetime Value): Gauges the total value a customer brings over their engagement, emphasizing the importance of retaining loyal customers. MRR (Monthly Recurring Revenue): Reflects predictable income from subscription-based customers, influencing investor interest and showcasing financial stability. CCR (Customer Churn Rate): Indicates the percentage of customers discontinuing services, highlighting the need for robust retention strategies. NPS (Net Promoter Score): Measures customer satisfaction and loyalty, offering insights for product improvement and enhancing customer experience.

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