Too Long; Didn't Read
Web3 presents ample opportunities for user-brand interaction through gamification. This strategy not only captures consumer attention but also forges deeper connections. The standard Web3 marketing narrative often echoes, 'We welcome you to the threshold of a new era'Right now, millennials are the main users of Web3, but just wait until Generation Z fully embraces it. They'll be even more interested in online activities and the metaverse.
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Yaroslav Kalynychenko
Head of marketing in Generis web3 marketing agency. Promotion crypto & fintech
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