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Growth hacking can help companies to increase their user base, improve engagement, and secure long-term customer loyalty. The term was coined by entrepreneur Sean Ellis in 2010. This post offers insights into growth hacking techniques, tips and case studies. Underdog businesses used growth hacking to achieve success. The post shows growth hacking is not about cost-cutting or shortcuts. It’s about creativity and agility. Principles include using niche markets, guerrilla marketing, social media and storytelling, and leveraging communities. It requires a tailored approach and focuses on rapid experimentation across different communication channels. Growth hacking is particularly beneficial for underdogs such as startups and small businesses that are battling larger competitors.

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