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Value-based marketing is an approach that shifts the focus from simply promoting products or services to emphasizing on demonstrating the inherent value a brand can offer to its customers. It’s less about being bullish with your marketing campaigns and goals and more about building genuine relationships, fostering trust, and ultimately, earning customer loyalty.
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Dr. Shamael Zaheer Khan
Academician| Public Speaker & Expert Contributor| Vice President of Marketing & Strategy at Hyperzod
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