By Jassem Osseiran, Co-Founder of PlaysOut

In the rapidly evolving landscape of gaming, industry veterans are aiming to bridge the gap between traditional web2 games and the burgeoning world of web3. Co-founded by industry veterans with extensive experience in both gaming and blockchain technology, PlaysOut's mission is to integrate mini-games into major traffic platforms, providing access to Web3 tools and making them available through popular messenger apps and other platforms with large user bases. This approach seeks to create a seamless gaming experience that leverages the strengths of both web2 and web3 environments.

A Serious Technological Edge

PlaysOut leverages a distinct technological framework that sets it apart from traditional platforms, providing easy access to games outside of H5/webview and standalone mobile games. Using a mini-game container technology, they’ve created a closed runtime environment. This approach enhances security through sandbox technology, ensuring that games run in an isolated and protected environment, enhancing security, and protecting both game developers and players from potential vulnerabilities and threats.

By optimizing game resource preloading, PlaysOut significantly improves game loading speeds and enhances native capabilities. This results in a more seamless and responsive gaming experience. PlaysOut's focus on game performance optimization also leads to smoother graphics and a more enjoyable gameplay experience. This optimization allows mini-games to achieve near-native fluidity while maintaining the convenience and same accessibility of H5. The technological advancements enabled by PlaysOut allows mini-games to support medium to heavy games with rich content, providing a gaming experience that rivals standalone mobile games while retaining the user-friendliness of H5/webview platforms.

It’s All About Your People

The strength of PlaysOut lies in the combined expertise of its core team, which encompasses deep knowledge of both gaming and web3. The core team is highly skilled in Web3, having been active in the field since 2014 with over 10 years of industry experience. Their expertise covers a wide range of domains, including underlying public chains, DEX, cross-chain bridges, DeFi, GameFi, and NFTs. This team has both the technological and operational capabilities needed to navigate the complex Web3 landscape. The synergy of gaming and Web3 expertise at an S-tier level provides a solid foundation for PlaysOut's mission to create a world-class mini-game platform that bridges Web2 and Web3.

With a diverse background in Technology, Venture Building, Finance, Web3, and Tencent technology, the technical team lead brings 20 years of experience in the gaming industry. Prior to joining Playsout, this team was responsible for the overall technical operations of Tencent's independent game studio and possesses technical capabilities at the level of all major game engines. Their profound understanding of the technical principles and architecture of WeChat mini-games, combined with a decade of experience in the Web3 environment, is a significant asset.

In complete synergy with the technical team, the product operations team comes from major game companies such as Perfect World and SNK. The team product lead has 20 years of experience in the gaming industry and has served as Vice President of Distribution, launching over 25 international games.

Partnerships Give the Ultimate Advantage PlaysOut's unique collaboration advantages further bolster its position in the market. With Tencent as a partner for mini-programs, PlaysOut secured status as the only overseas company to achieve this collaboration at several exclusive levels. China's vast market of over 400,000 WeChat mini-game developers, producing tens of thousands of mini-game products annually, presents significant opportunities for the space. The primary collaboration advantages for these developers are:

1. Efficient Integration Advantage Independently developed mini-game container technology allows for seamless integration similar to WeChat mini-games. This ensures that mini-game products from the Chinese and Asian markets can be easily adapted and integrated into the PlaysOut platform, localized and deployed for global traffic access.

2. Developer Trust Relationships Establishing strong relationships with developers sets the stage for seamless global positioning. Some notable groups in the space include 4399, Huaxia Leyou, Beijing Haibi, Stars Interactive Entertainment, Shanghai Coolreal, Chengdu MUMU, and Beijing Aodun Network Technology.

3. Web3 Deployment Expertise Creating and facilitating an environment for developers and games entering the Web3 space through access toessential tools such as wallet, swap, and token infrastructures enables seamless transitions and optimization of traffic performance and behavior across various game titles.

One of the core challenges faced by web3 games is integrating into the broader gaming industry. The vision centers on creating a self-sustaining ecosystem where all participants — game developers, players, investors, and gaming platforms — are driven by more than just profit. However, it is impossible to ignore profit as a driver, and the gaming industry is among the top 10 most profitable industries globally, serving as a strong monetization terminal for the internet industry. Ideally, the next WeChat of web3 gaming would become a true global mini-games publisher, and combined with the intrinsic profitability of games with web3, they would ultimately elevate the overall web3 ecosystem and bring entertaining and profitable games and players into the space.

PlaysOut’s platform and SDK solution tackles the profitability challenges faced by game developers and traffic providers worldwide, ensuring that everyone has the opportunity to earn rewards for their effort and engagement with games. The profitability of games serves as the underlying support for PlaysOut, upon which web3 empowerment is built, amplifying the value of excellent products.

PlaysOut is poised to revolutionize web3 gaming by fostering a thriving community through innovative developer and gamer tools. This focus on a healthy ecosystem will attract high-quality games and players while also engaging better with the existing audience. By setting a new standard for transitioning web2 games and building a unified platform, PlaysOut is on track to become a central force in the future of gaming, where the best of both worlds collide.

About Jassem Osseiran

Jassem ("J") is an experienced entrepreneur and operational investor based in London. With a deep understanding of global finance gained through his Economics degree at the University of San Francisco, Jassem began his career as a tech venture builder with Rocket Internet in New York. He then shifted his focus to the Middle East and North Africa (MENA), managing media portfolios and founding startups tailored to the region.

A sought-after advisor for high-growth brands and cutting-edge technology platforms, Jassem has orchestrated multiple successful exits, including a notable IPO on the London Stock Exchange. In 2020, he founded 611 Capital Investments, concentrating on investments, incubation, and market scalability across the EU, the Middle East, and Asia.

Currently, Jassem is the founder and chief strategy officer of PlaysOut Technologies, spearheading the commercial framework for seamlessly integrating mini-games within super apps. This initiative represents a significant shift in the digital ecosystem, leveraging evolving Web3 technologies to unlock immense potential for mini-games in the digital space.

Jassem remains a close advisor and partner to multiple global institutions and key opinion leaders.

About PlaysOut

PlaysOut is a globally oriented open platform for mini-programs that fully aligns with the Weixin Mini-Program framework. It provides SDK interfaces for super apps, offering a rich array of mini-program and mini-game content. Additionally, PlaysOut streamlines the integration process for developers, providing convenient tools and seamless access to mini-program and mini-game products.

This story was distributed under HackerNoon’s Business Blogging Program. Learn more about the program here.